"By outsourcing our billing function to (DST Output)*, we got a competitive 'jump' on the launch of our new entertainment service."
Larry Driscoll
Senior Vice-President, Customer Service
DIRECTV, Inc.
"When we launched the new DIRECTV® entertainment service in June '94, we knew that in order to be successful, we had to focus on the service itself and on aggressively penetrating the market.
"Through our venture with DST Interactive**, our subscriber transaction management systems partner, we discovered the advantages of allying with (DST Output), a company which specializes in the high volume processing of other companies' transaction-related print-mail communications.
"By utilizing flexible electronic printing and lettershop technology, (DST Output) helped us create attractive, easy-to-read documents that can be highly targeted to subscribers. For example, if we want to include special messages or inserts with bills, (DST Output) can include them for specific groups of subscribers on the basis of priority and the parameters we assign to finished mailpieces. That way, we can reach our subscribers with greater impact, yet keep postal costs in check.
"Today, (DST Output) processes and distributes more than 50,000 bills for us each day. The company also produces our refund checks, collection letters and ad hoc fulfillment — everything we need to communicate with subscribers. And, using MailWorksSM, an innovative internal control process of checks and balances, we know that all of our communications will be processed accurately and efficiently.
"With (DST Output') help, we're confident we can support the communication demands of our projected ten million subscribers by the end of the decade."
DIRECTV® is a registered trademark of DIRECTV, Inc., a unit of Hughes Electronics Corporation.
* DST Output, formerly known as Output Technology Solutions
** DST Interactive formerly known as DBS Systems Corporation.
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